It might seem like what your local media is looking for is something of a guessing game… Do they want tension-rich stories with emotional weight? Or something light, happy, maybe even a bit silly? Honestly, it’s simpler than that.   Local...

Your mindset and perspective on a situation can drastically change the experience, can’t it?    When in traffic, for instance, if you’re fuming and staring at the clock, the traffic jam will likely feel longer than if you’re rocking out to...

“Chance favors the prepared mind.” –Louis Pasteur   Are you prepared to pitch to local media? Before you start firing off emails to your local press, there are five things you absolutely have to ensure you've done first.    Update your website...

  You’ve written it: the book that was missing from the world, the sum of hundreds of hours of research, planning, writing, editing… it’s finally done and ready to dazzle your readers.   Well, not so fast… how can you dazzle someone...

It's easy to talk a big game on your social feeds, but it's tough to keep the truth under wraps for long.  Eventually, you'll be exposed. And overselling yourself can be detrimental to your chances of landing publicity. Three reasons...