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Jason Jonesoffline

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What are Local Media Outlets Looking For?

It might seem like what your local media is looking for is something of a guessing game… Do they want tension-rich stories with emotional...

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What’s Your Mindset?

Your mindset and perspective on a situation can drastically change the experience, can’t it?    When in traffic, for instance, if you’re fuming and staring at...

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5 Things to Do Before Pitching to Local Media

“Chance favors the prepared mind.” –Louis Pasteur   Are you prepared to pitch to local media? Before you start firing off emails to your local press,...

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Where Do You Start Building Your Audience?

  You’ve written it: the book that was missing from the world, the sum of hundreds of hours of research, planning, writing, editing… it’s finally...

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Socially Awkward? Common Sense Strategies to Help You Succeed with Media, Part 5

It's easy to talk a big game on your social feeds, but it's tough to keep the truth under wraps for long.  Eventually, you'll...

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