the PR toolkit blog &
The Book Publicist Podcast

What are Local Media Outlets Looking For?
Jason Jones
It might seem like what your local media is looking for is something of a guessing game… Do they want tension-rich stories with emotional weight? Or something light, happy, maybe even

Socially Awkward?: Common Sense Social Strategies to Help You Succeed with Media, Part 1
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In our first blog series, we’re going to break down for you a few key social media strategies, as they relate to your efforts to

Socially Awkward? Common Sense Social Strategies to Help You Succeed with Media, Part 2
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So, you exist. I.e., you’ve got a digital presence. And the media outlet you pitched has found your feed. While you don’t have to have

Socially Awkward?: Common Sense Social Strategies to Help You Succeed with Media, Part 3
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So, in our first two posts, we established that it’s helpful if you a) have established a presence online around your area of expertise and
