Your feeds shouldn't be an endless stream of promotions. When it appears that all you're interested in is selling, selling, selling, it's a major turnoff. And not just for your followers. Media outlets want to see that you're enthusiastic about...

So, in our first two posts, we established that it's helpful if you a) have established a presence online around your area of expertise and b) actually engage with your audience.  But, it doesn't stop there. Ya gotta be...